UrBreed preserves the complete life story of every animal—from birth to memorial—with truth, continuity, and dignity.
We believe every animal deserves a permanent record that follows them through life, regardless of ownership changes.
These principles guide everything we build
Medical records are immutable and auditable. Once recorded, the truth stays recorded. No one can delete or alter historical health data.
Records persist through ownership changes. When an animal is sold or rehomed, their complete medical and life history follows them.
Owners control who sees what. Share medical records with vets, pedigrees with breeders, or keep everything private. Your choice.
Memorial mode honors lives lived. When an animal passes, their profile becomes a permanent, beautiful memorial that celebrates their life.
UrBreed isn't like other platforms
We prioritize animal welfare over sales. While breeders can manage their programs here, we're not a shopping site. Our goal is comprehensive record-keeping, not maximizing transactions. We take zero profit from rehoming fees.
Transparent breeding records and health tracking make unethical practices visible. When every breeding, ownership transfer, and health outcome is permanently recorded, bad actors can't hide. We're built to support ethical breeders, not exploitative ones.
No algorithms, no viral content, no engagement metrics. Your animal's timeline is a permanent record, not a feed optimized for attention. What you post stays where you put it.
Privacy by design. We don't sell your data, track you across the web, or show you ads. You control exactly who sees what information about your animals.
Lost and found recovery works for everyone, even non-users. Anyone can scan a QR code on a lost pet poster and report a sighting—no account required.
Rehoming fees exist for one reason: the animal's wellbeing
UrBreed takes no profit from rehoming non-breeder animals. Rehoming fees exist for one reason only: to ensure the animal is healthy, their needs are met, and the new home is properly prepared.
These funds are used transparently for veterinary care, medical evaluations, required treatments, and supplies necessary for the animal's wellbeing. There is no incentive to move animals quickly or repeatedly.
All rehoming fees are system-calculated, vet-verified, and transparent. You know exactly where every dollar goes—because it goes to the animal.
Transparent lineage separates ethical breeders from exploitative ones
Transparent lineage tracking separates ethical breeders from exploitative ones. Auto-generated pedigrees, immutable breeding records, and health outcome tracking make unethical practices visible.
When every breeding is recorded and every health issue tracked across generations, puppy mills can't hide. Bad breeders rely on opacity. UrBreed makes that impossible.
Transparency protects genetics. Continuity protects breeds. UrBreed helps eliminate puppy mills by design, not enforcement alone.
UrBreed is built by a team passionate about animal welfare and data integrity. We're veterinarians, breeders, software engineers, and pet owners who believe animals deserve better record-keeping.
We're creating the infrastructure for a future where every animal has a complete, accurate, and permanent life record.
